Trafficon intelligent lighting pole displayis an audio-visual multimedia terminal (cluster) that uses the street lighting poles on the city roads as the carrier, accesses the network through 4G or 5G wireless communication, and remotely publishes information through the cloud platform. The lighting pole display is not only a publicity platform for public information, but also a window for citizens to experience urban services. It can provide citizens with convenient information such as traffic guidance and weather forecasts, and it is also a channel for commercial advertising.